PRIVATE ENTERPRISE IN CONTEMPORARY SERBIA THE CONCEPT OF RURAL ECONOMY AS A THOUGHT MODEL IN CONTEMPORARY BUSINESS

Abstract

Inspired by the discussion on the relation between urban and rural in contemporary Serbia, as well as the impossibility to overlook the basic pattern of social and economic behavior of contemporary entrepreneurs, in this paper I take a concise look at the behavior of small entrepreneurs and their application of the decision-making models grounded in rural economies. Their ways of decision-making, having in mind that they do not actually possess the knowledge needed to run business enterprises, includes a number of factors that are not directly connected with the type of business they do. Doing business and running enterprise mimics the concept of modern liberal capitalism only formally, while in reality it is subjugated to the concept of familiarism and the system of values characteristic of the local peasant society. Therefore, as a final result of entrepreneurship occurs the radical transformation of capital, meaning its transfer from the economic domain to the social. Discussions points and conclusions in this paper are based on research conducted in Beograd, Valjevo, Jagodina and Pirot.