The Ideology of Yugoslav New Year Card 1958–1989.

Autori

  • Sanja Lazarević Radak Institut za političke studije

Ključne reči:

New Year cards, folklore communication, economy, ideology, visual culture

Apstrakt

Although a part of the geographically and culturally widespread practice of celebrating holidays, Yugoslav New Year cards can be considered one of the material sources for understanding the representations that this society used. Regarded either as folklore or as a form of gift, greeting cards and New Year cards are a part of exchange that has contributed to reproducing acquintances and friendships. Yugoslav New Year cards share this aspect with those exchanged in other parts of the world. The specifics of the Yugoslav’s New Year cards are revealed by researching their visual aspects and representations that are reproduced. Including landscapes, common elements of New Year’s material culture such as Christmas, trees, stars, bells, Santa Claus, Snow White, children playing in the snow, Yugoslav New Year cards represent the desireable lifestlyes, everyday life and its ideological commitment. Their visual dynamic is noticable when taking into account historical events that preceedes the presence of certain motifs. New Year’s gifts, chimneysweep, automobile, the erotization of women’s body, including/excluding certain motives such as bells, plum fruit, mistletoe, walnut, straw were placed in historical context to illustrate the link between New Year’s card and social and cultural changes in Yugoslavia.

Reference

Altiser, Luj. 2015. Ideologija i državni ideološki aparati. Beograd: Karpos.

Bascom, William. 1954. „Four Funtions of Folklore“. The Journal of America Folklore. Vol 67 (266):333–349.

Bahtin, Mikhail. 1995. Autor i junak u estetskoj aktivnosti. Novi Sad: Bratstvo i jedinstvo.

Brown, Stephen and Turley Darach. 1997. „Traveling in Trope: postcards from the edge of consumer research”. Consumer Research: Postcards from the Edge, (ed) Stephen Brown, 1–120. London and New York: Routledge.

Bourdieu, Pierre. 1991. Language and Symbolic Power. Cambridge: Polity Press.

Cosgrove, Denis. 1985.“Prospect, perspective and the evolution of the landscape idea.” Transactions of the Institute of British Geographers(10): 45–62.

Carrier, James. 1990. “Reconciling Commodities and Personal Relations in Industrial Society.’’Theory and Society (19): 579–98.

Damjanović, Aleksandar. 2015. „Filozofska kritika kao nadgradnja psihoanalize (ili ako, kad i koliko filozofija priznaje Frojdovo nesvesno)” Engrami 37(2): 41–53).

Davis,Glyin. 2005. „The Ideology of the Visual”. In Exploring Visual Culture: Definitions, Concepts, Contexts. ed: Mathew Rampley, pp.163–178. Edinburg: Edinburg University Press.

Davey, Nicholas, 1999. „The Hermeneutics of Seeing”. In Interpreting Visual Culture: Explorations in the herumeneutics of the visual, ed. Heywood, Ian and Sandywell, Barry, pp.3–30. London, New York: Routledge.

Desai, Mahendra. 1982. „Dynamics of Folk Media”. Folk Media and Mass Media in Population Communication. (8): 5–8.

Erdei,Ildiko. 2020. Moderni život u udarnom terminu. Evoluta: Beograd.

Gatejel, Luminita. 2013. „The Common Heritage of the Socialist Car Culture”. In: The Socialist Car: Automobility in Eastern Bloc. ed. Lewis H. Siegelbaum, pp. 8–22. New York, Chicago: Cornel University Press.

Gifford, Daniel. 2013. American Holiday Postcards 1905–1915: Imagery and Context. London: McFarland and Company Inc.

Gramši, Antonio. 1979. O državi. Beograd: Radnička štampa, Ideje.

Henderson, George. 1999. California and the Fictions of Capital, Oxford: Oxford University Press.

Haładewicz-Grzelak, Małgorzata.2011. „Cultural codes in the iconography of St Nicholas (Santa Claus).” Sign Systems Studies. (39):105–115.

Joy, Annamamma. 2011. „Gift Giving in Hong Kong and the Continuum of Social Ties”. Journal of Consumer Research 28(2):239–56.

Jaffe, Alexandra. 1999. „Packaged Sentiments: The Social Meaning of Greeting Cards”. Journal of Material Culture. 4(2):115–141.

Kovačević Ivan, Antonijević Dragana. 2014. Traženje značenja:eseji iz antropologije i folkloristike. Beograd: Etnološka biblioteka.

Kahane, Doniach., Kahane, Ahuvia (eds). 1998. Cute adj in The Oxford English-Hebrew dictionary (p. 208) London: Oxford University Press.

Macroux, Jean-Sebastien. 2009. „Escaping the Gift Economy”. Journal of Consumer Research. Vol 36 (4): 671–685).

Lakan, Žak. 1983. Spisi. Beograd: Prosveta.

Lazarević Radak, Sanja. 2020. „Zapadni Balkan kaopueraethernus: prilogčitanjujednogmita“. Politička revija, ХХ (64): 65–88.

Milićević, Nataša. 2007. „Stvaranje nove tradicije: praznici i proslave u Srbiji 1944–1950“Tokovi istorije (4):169–178.

Mitchel, Don. 2008. „Krajolik“. U:Kulturna ageografija: kritički rječnik ključnih pojmova, ur. David Atkinson, Peter Jackson, et al 81–89. Zagreb: Disput.

Nittono, Hiroshi and Lieber, Shiri. 2019. „How the Japanesse term kawaii is perceived outsde of Japan: A study in Israel”. Sage Open, 9(3): 1–7.

Panić, Аnа. 2008. Titove nove godine. (katalog izložbe) Beograd: MuzejistorijeJugoslavije.

Perać, Jelena. 2009. Razglednice u Srbijiod 1895–1914. Beograd: Muzej primenjene umetnosti.

Pyine, Lydia. 2021. The Rise and Fall of the World’s First Social Network, Chicago: Reaktion Books.

Pelzer, Ruth.1999. „Techical Reproduction and its Significance.“ Interpreting Visual Culture: Explorations in the herumeneutics of the visual, eds. Heywood, Ian, Sandywell, Barry, pp.197–213. London, New York: Routledge.

Rampley, Matthew,1999. „Visual Rhetoric”. Interpreting Visual Culture: Explorations in the herumeneutics of the visual., eds: Heywood,Sandywell, Barry, pp. 133–148. London, New York: Routledge.

Rogan, Bjarne. 2005. „An Entangled Object: The Picture Postcard as Souvenir and Collectible: Exchange and Ritual Communication”. Cultural Analysis (4): 72–92.

Sturke, Marota., Catwrigh, Lisa. 2009. Practices of Looking: An Introduction to Visual Culture, London and New York: Oxford University Press.

Sherry, John. 1983. „Gift Giving in Anthropological Perspective”Journal of Consumer Research, Vol.10(2):157–168.

Takamatsu, Reina. 2020. Measuring Affective Responses to Cuteness and Japanese kawaii as a Multidimensional Construct. Current Psychology 39, (2020): 1362–1374. https://doi.org/10.1007/s12144–018–9836–4).

Vučetić, Radina. 2011. „Diznizacijadetinjstvaimladosti u socijalističkoj Jugoslaviji“. Istorija 20.veka (3): 185–204.

Woolcock, Joseph. A. 1985. „Politics, Ideology and Hegemony in Gramsci’s Theory”. Social And Economic Studies, 34 (3): 199–210.

##submission.downloads##

Objavljeno

2022-11-18

Broj časopisa

Sekcija

Original scientific paper